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Our Mission

A better way to deal
with life's inevitable accidents.

We are focussed on stains and their removal so you don't need to be.


All our nontoxic, remarkably effective and essential products
share the same 4 core benefits.

 

fast

instant impact

on-the-spot 

strong

concentrated
& powerful 

safe

nontoxic

nothing nasty

universal

all stains

all fabrics

Our Philosophy

Everyone stains. Everyone hates stains.
Everyone needs better stain removers.


We don’t believe you should have to choose between safety & performance
(or between wearing white clothes and eating and drinking what you want).

OLD
____

Safe or Effective?

Boring “shouty” products

Gathering dust in your laundry. 

No idea what to use or when to use it. 

Too little too late. 

NEW
____

Safe & Effective

Designed for your life

Made for where the action is. 

Simple, universal, trusted. 

Treat, win, carry on. 

No Trade Offs

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